Friday, November 7, 2008

The words that GM executives dare not speak

What words? The first one is "Chrysler." In GM's earnings announcement today, the company said that it has decided not to pursue merger talks with an unspecified company at this time, and instead will focus on internal growth. In an interview with Rick Wagoner, GM's CEO, Phil LeBeau of CNBC asked him if the press release was referring to Chrysler, and Wagoner replied that he couldn't say.

The second word is "bankruptcy." LeBeau asked Wagoner if bankruptcy is a possibility, and Wagoner refused to use the word. It feels a little like the old Soviet Union or pre-Capitalist China, where certain words were banned, or their meanings were twisted beyond recognition. It doesn't reflect well on GM's management when they're frightened by words or afraid to acknowledge the truth. If the company truly wants help from the Federal Government, its management has to demonstrate that it won't waste the money, and they've got to start by speaking plainly and truthfully to the Government, press, investors and their employees.

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